Solution to Overwhelming Amount of Work in College

Tycho Brahe Essays - Copernican Revolution, Tycho Brahe, Philippists

Tycho Brahe Essays - Copernican Revolution, Tycho Brahe, Philippists Tycho Brahe Tycho Brahe Tyge (Latinized as Tycho) Brahe was born on 14 December 1546 in Skane, then in Denmark, now in Sweden. He was the eldest son of Otto Brahe and Beatte Bille, both from families in the high nobility of Denmark. He was brought up by his paternal uncle Jrgen Brahe and became his heir. He attended the universities of Copenhagen and Leipzig, and then traveled through the German region, studying further at the universities of Wittenberg, Rostock, and Basel. During this period his interest in alchemy and astronomy was aroused, and he bought several astronomical instruments. In 1572 Tycho observed the new star in Cassiopeia and published a brief tract about it the following year. In 1574 he gave a course of lectures on astronomy at the University of Copenhagen. He was now convinced that the improvement of astronomy hinged on accurate observations. After another tour of Germany, where he visited astronomers, Tycho accepted an offer from the King Frederick II to fund an observatory. He was given the little island of Hven in the Sont near Copenhagen, and there he built his observatory, Uraniburg, which became the finest observatory in Europe. Tycho designed and built new instruments, calibrated them, and instituted nightly observations. He also ran his own printing press. The observatory was visited by many scholars, and Tycho trained a generation of young astronomers there in the art of observing. After a falling out with King Christian IV, Tycho packed up his instruments and books in 1597 and left Denmark. After traveling several years, he settled in Prague in 1599 as the Imperial Mathematician at the court of Emperor Rudolph II. He died there in 1601. His instruments were stored and eventually lost. Tycho Brahe's contributions to astronomy were enormous. He not only designed and built instruments, he also calibrated them and checked their accuracy periodically. He thus revolutionized astronomical instrumentation. He also changed observational practice profoundly. Whereas earlier astronomers had been content to observe the positions of planets and the Moon at certain important points of their orbits. Tycho and his cast of assistants observed these bodies throughout their orbits. As a result, a number of orbital anomalies never before noticed were made explicit by Tycho. Without these complete series of observations of unprecedented accuracy, Kepler could not have discovered that planets move in elliptical orbits. Tycho was also the first astronomer to make corrections for atmospheric refraction*. In general, whereas previous astronomers made observations accurate to perhaps 15 arc minutes, those of Tycho were accurate to perhaps 2 arc minutes, and it has been shown that his best observations were accurate to about half an arc minute. Tycho's observations of the new star of 1572 and comet of 1577, and his publications on these phenomena, were instrumental in establishing the fact that these bodies were above the Moon and that therefore the heavens were not immutable as Aristotle had argued and philosophers still believed. The heavens were changeable and therefore the Aristotelian division between the heavenly and earthly regions came under attack (see, for instance, Galileo's Dialogue) and was eventually dropped. Further, if comets were in the heavens, they moved through the heavens. Up to now it had been believed that planets were carried on material spheres (spherical shells) that fit tightly around each other. Tycho's observations showed that this arrangement was impossible because comets moved through these spheres. Celestial spheres faded out of existence between 1575 and 1625. Tycho developed a system that combined the best of both worlds. He kept the Earth in the center of the universe, so that he could retain Aristotelian physics The Moon and Sun revolved about the Earth, and the shell of the fixed stars was centered on the Earth. But Mercury, Venus, Mars, Jupiter, and Saturn revolved about the Sun. He put the (circular) path of the comet of 1577 between Venus and Mars. This Tychonic world system became popular early in the seventeenth century among those who felt forced to reject the Ptolemaic arrangement of the planets (in which the Earth was the center of all motions) but who, for various reasons, could not accept the Copernican alternative. Tycho's major works include De Nova et Nullius Aevi Memoria Prius Visa Stella (On the New and Never

Marketing Ethics of Mecca Cola Case Study Example | Topics and Well Written Essays - 2000 words

Marketing Ethics of Mecca Cola - Case Study Example Marketing plans and strategies would be incomplete without paying much consideration to the customers. Customers will and should always be a part of the agenda in any marketing plan of any company. Because of the implications for profitability and growth, customer retention is potentially one of the most powerful weapons that companies can employ in their fight to gain a strategic advantage and survive in today's ever increasing competitive environment (Lindenmann, 1999). Marketing involves the buying, selling, and trading of goods and services and the subsidiary activities that make these exchanges possible. It is a social process, as well as an economic activity and a collection of physical tasks. Marketing takes place only in societies. Even a rather large, primitive family unit may engage in extensive production and consumption on a self-sustaining basis without becoming involved in activities that can be described as marketing. In organized societies, marketing activities are themselves important features of the social milieu, and changes in marketing practices may carry implications extending throughout the social structure. For example, the location of trading centers affects the modes and routes of transportation (Kotler and Armstrong, 200); advertising affects popular conceptions of tastes and life styles; and changes in distribution channels create and eliminate employment opportunities and ways of life. Appraisals of the performance of marketing activities within our society are commonplace. Marketing is said to be inefficient because there are "too many" gasoline service stations. It is said to be unfair because some firms are "making it impossible" for others to continue to exist in the market place. It is said to be unproductive because "too much" money is spent on advertising (Lun and Gupta, 2001). Generally comes off very well indeed. Businessmen do not hesitate to spend large sums in marketing their wares, and consumers show no great reluctance to pay the resultant charges embodied in what they buy The fundamental economic criterion for appraising marketing activities is the efficiency with which they are performed. Efficiency, or productivity, involves a relationship between effort and effect, sacrifice and reward, input and output. Efficiency is a relative concept (Neumann and Sumser, 2002). When we describe an activity as "inefficient," we mean that too much effort is being expended with too little effect; in other words, that the ratio of effort to effect is higher than necessary. And when we describe an activity as "efficient," we mean that the ratio of effort to effect is about as low as can be achieved. In general, economic activities that are more efficient are preferred to those that are less efficient and for a very simple reason. If there are two methods of accomplishing the same task and one of them requires a smaller expenditure of time, effort, and resources than the other, then by using that method one can accomplish the task and have time and materials left over. One may then either use these surplus resources to accomplish the task another time, or in a superior fashion, or may transfer these resources into some entirely different activity (Ohmae, 1990). So long as one's time and resources are of some value in some use including their use in leisure or in saving for the future

Evaluating the Business Impact, Operations Management Issues and Term Paper

Evaluating the Business Impact, Operations Management Issues and Effectiveness of Business Decision-Making Relations to Recent Natural Disaster Events - Term Paper Example The paper tells that the problems and issues that have been identified with BMW Manufacturing Company, one of the biggest car producing corporation, is that the materials it is using to build cars that must be transported to South Carolina, the United States from its European   manufacturing plant are: 1) supply of car parts has been temporarily disabled because of the eruption from an Icelandic volcano that grounded most outbound and inbound air flights since the ash cloud reduced visibility, which may cause accidents if flights continue with normal operations; 2) how to get or secure critically needed car parts from other suppliers; 3) how to reroute and ship the car parts needed to South Carolina; and 4) how to keep the plant in South Carolina operational in the meantime until the natural disaster has been overcome. The response of the company regarding the natural disaster that affected their operations is first to find alternate shipping routes so that the parts needed in Sout h Carolina can be flown in. BMW Manufacturing Company also contacted its other suppliers if they can fill the supply requirements until the situation in Europe goes back to normal. And while the company is waiting for that to happen it will reduce its normal daily production as well as shorten the working shifts of its employees so that the company is still running and its workers will still have a job to go to everyday. In considering the events that happened with BMW, I can say that in making business decisions, any business company must understand that customers, investors, and business partners remain the same. And that the company is expected to deliver what it must deliver no matter what happens because of commitments and agreements that were made before the disaster happened. Therefore, BMW Manufacturing Company is expected to make good on every delivery that was promised and should see to it that necessary people, as well as the equipment to make good on that promise, are av ailable Lynch. In this particular business sense, BMW is doing its best to find a solution to the problem it is currently encountering so that the negative effect, financial and otherwise, it may have on the company, in the long run, will not be very overwhelming. Taking into great consideration that the car manufacturing industry has just started to recover and grow again, which is putting heavy pressure on every manufacturer and supplier across the whole industry. Although BMW is doing making the correct decision by trying to find other ways on how to transport the much-needed supplies from their European manufacturing plant and making some adjustments in the local daily production and working shifts of its employees. It can also avoid encountering such problems again in the near future by trying to make appropriate changes in its business priorities and objectives. While the monitoring of the company’s survival on a daily basis is being done without lapses, short-term solu tions are only good for a particular span of time. But since times are changing environmentally and economically, BMW must acknowledge that the way that things may have been done yesterday may no longer be how they should be done tomorrow. It may be difficult to try and make changes where long-term solutions are interlinked with the company’s short-term goals, but this will make the company more flexible in times when unforeseen events arise and when the company’s usual method of dealing with business must be made so it can easily adjust to the necessary change.

General topic Essay Example | Topics and Well Written Essays - 2500 words

General topic - Essay Example Metaphysics is further categorized into two main sub branches of Cosmology, which studies the origin and nature of the universe, and Ontology, which studies the nature of being and existence. Within metaphysics there are a broad range of differing philosophical theories having dissenting opinions and expressing opposing views... Among the many influential metaphysicians include Plato and Spinoza, each known for their philosophical studies and theories with respect to their conception of reality. The aim of this essay is to highlight the important aspects of their philosophies with respect to their ontology (i.e. their conception of reality), and also to compare the two philosophies and their ethics by enlightening the most prominent of the ontologies. Plato’s Philosophy The theory of Forms of the theory of Ideas is the basis of Plato’s philosophy. It refers to the belief that the material physical world as it appears to us in reality in not the real world, but itâ€℠¢s only the image of the real world. Theory of Forms According to Plato, the objects that we see in the real world are not actually real, but the imitations of the real Forms. In allegory of the cave in one of Plato’s dialogue Republic that discuss the Forms, it is said that the objects that we human beings perceive in the world are characterized as shadows of real things, and the real things cannot be perceived directly. These Ideas of Forms are the foundation of good or bad behavior and they are the basis behind Plato’s dualism and they also allow him to show the immortality of the soul. The Ontological Dualism Plato speaks in defense of the notion of clear ontological dualism which has two different types of realities or worlds: The Sensible World & the Intelligible World. These two worlds are quite different in a sense that the Sensible World consists of individual realities and so it consists of more than one part forming the whole. It is the world that is invaria bly and always changing, the world of material, physical and space time things. Conversely, the Intelligible World is the world of Forms (or Ideas), which are the invisible universal realities and in general do not change. These Forms or Ideas can well be understood, inferred and known and they are unquestionable realities. According to Plato these Forms are not just the perception or concepts in or minds, in fact, they exist out of our senses and consciences as free and independent beings. Plato realizes that although the Sensible World is ontologically inferior and the intelligible World possesses the highest degree of reality, the reality of sensible things cannot be denied, and it also has the quality of being which originates from the imitation of the real world. The immortal entity or the Creator of the universe gives the shape of the intelligible world’s Forms to the amorphous and formless sensible objects; hence they appear similar to the Forms ("Torre de Babel"). For ms – The Essential Basis of Reality One may question what exactly are the forms? A form is something that is the essence of the objects, without the existence of these forms a thing would not be the kind of thing it is. For example, we may draw a square shaped object on a chalkboard and say it’s a square. A square as we know is a polygon with 4 sides and it’

Business Plan of an International Dance Academy

Business Plan of an International Dance Academy EXECUTIVE SUMMARY Our business idea is to set up an international dance academy called IDA (S.a;r.l) founded by Ms Ikrame Jabre. As it will be established on the 1st January2011, in Moulay Driss 1er with an area of 1000 meter squares, and it is considered as one of the best strategic locations in Casablanca, Morocco which has been one of the most politically stable countries in North Africa. This business will embody 28 rooms including both administration and dance rooms, 6 WCs and viewable garden for relaxation. Our academy will deliver dance courses (13hrs/week) in a period of three years starting from October to June for the academic dance classes, by teaching them 3 types of dances each semester. Apart from this, we will also offer leisure classes by working 11 months a year in (2hrs/week). IDA will target two types of customers based on its market research, who are: beginners and talented people for the academic classes as well as children and adults for the leisure classes. Our mission is to deliver a valuable dancing courses to our customers by providing inspirational quality of services in order to inspire, motivate and enrich everyone in the art of dance. Our prospective business idea is to set up an international dance academy called IDA in Morocco specifically in Casablanca in Mly Driss 1er with an area of 1000 meter square. As the founder of IDA (International dance academy) is Miss Ikrame Jabre who has a wide experience in different types of dances such as Rock in Roll, Cha-Cha, waltz, tango and so many others. Ikrame has a great passion for dancing since her childhood, She was keen on dancing, this is why she benefited from her traveling to different countries to discover the dancing cultures, For instance, when she went to Egypt she was fascinated by the belly dance whose popularity has spread globally. The idea of setting up IDA was inspired from her getting acquainted with different schools of dancing. But her bottleneck was how to finance the business as shes got only 51% of the capital and wants to be a chairman of IDA, for this reason she looked for partners that will support the business. So far, She has found four partners who are: Sophia Amzay with 29% of the capital as a manager of a financial department. Fatima Zahra souiri with 10% of the capital as a manager of the marketing department. Manal el koumani with 5% of the capital as a manager of an Human Resources department. Youssef El Mellouki with 5% of the capital as a silent partner. With respect of a total capital is : 43.025.400 DIRHAMS In this international dance academy we will give classes to both academic and leisure ones. So for the academic classes, we will target talented people and beginners either male or female, as we will deliver 3 different kinds of dances each semester, in a period of 2 years and for the 3rd year we will give the opportunity to our students to specialize in one kind of dance of their choices. These classes will be given in 13 hours per week by 15 professional teachers and coaches both local and foreigners that are successfully ready to give classes in French ; 12 of them for teaching dance classes because each type of dance needs its own teacher as they will also teach the dance culture; and one teacher for visual arts, physical attitude another coach for wellness, and the last one for teaching dramatic arts. In 2011 we will suffice only by hiring 6 dance teachers and 3 ones for the other subjects That Go With The dance classes, which are physical attitude, wellness, dramatic arts. Because we will set a Program of Teaching 6 dances in 2 semesters, so for the first term We Will give courses of Ballet , Chaabi, Salsa and in the second term We Will teach tap dance, belly dance and tango. But for the first term in 2012 we will deliver other types of dances which are: Latino, musical theatre and rock in roll, and for the following term , hip hop, waltz and Cha-cha; so in here we will add 6 other teachers. By 2013 we will classify teachers depending on the students numbers and their selection of the dance specialties. In the fourth year which is 2014 we will add 6 kinds of dances and 6 other professional teachers to give to our students a broad choice for planning the types of dances that will be given each semester and let them to plan in their own ways by keeping the same academic strategies and rules. Moreover, on the fifth year 2015 we will expand our business to other cities in morocco starting by Marrakech, and for the following years we will keep going locally and then we will start globally. Whereas for the leisure side we categorize it upon two kinds of customers: adults and children. Which concerns the adults, we will deliver to them 2 types of dances in their choices depending on the kind of dances that we will begin with, and that are the same as the academic ones excluding the other subjects which are wellness, visual arts and so on the classes will be given twice a week, one hour per session starting from 7 pm. And for children it remains the same, as it differs just in terms of time, because they will have 1 hour dance class On Wednesday afternoon and the other one hour on Saturday morning. In our international dance academy we will also organize competitions to our students internationally once a year starting by morocco in the first two years from 2011 to 2013 and for the coming years well do it abroad. In addition, IDA provides an international diploma that allows their students to have an easy access to work in all over the world. USP of IDA: you can learn a variety of dances academically, that makes you professional dancer internationally. IDAs Vision: IDA will provide a positive and educational dance experience for all community. IDAS MARKETS AND COMPETITORS Our ambition through this first step of setting up this project properly is to Define the situation of dance in the Moroccan market. Based on our research on the secondary data we didnt find any statistics or exact numbers that show the percentage of people who go for dance in the Moroccan market, but we went through our primary data which is a questionnaire that is as follow to find out information that may be helpful to our business. QUESTIONNAIRE: 1-In which sort of dance classes are you interested in? Academic   Leisure Both 2-  Ã‚  Ã‚   What level of dancer do you consider yourself? Beginner Intermediate High level 3. How often do you take classes or go for dancing?   1 2 a week   Ã‚      3 4 a week   Ã‚  Ã‚   Over 4 a week 4. Do you have a friend or family member who you would like to see participate   in the dance classes?  Ã‚      Yes   Ã‚  Ã‚  Ã‚  Ã‚   No 5. What are the kinds of dance classes would you like to take? cha3bi   Ã‚  Ã‚  Ã‚  Ã‚   cha cha   Ã‚  Ã‚  Ã‚   Latino  Ã‚  Ã‚  Ã‚  Ã‚   Oriental  Ã‚  Ã‚  Ã‚   Tap Dance  Ã‚  Ã‚  Ã‚  Ã‚   Classical dance  Ã‚  Ã‚   Modern jazz  Ã‚  Ã‚  Ã‚   Musical   theatre   Ã‚  Ã‚   Cha Cha   Ã‚  Ã‚  Ã‚  Ã‚   Salsa   Ã‚  Ã‚  Ã‚   Samba   Ã‚  Ã‚  Ã‚   Rock in Roll  Ã‚   waltz   Ã‚  Ã‚   Street Dance  Ã‚  Ã‚  Ã‚   International Style   Ã‚  Ã‚  Ã‚   Tango   Ã‚  Ã‚  Ã‚  Ã‚   Bolero    Salsa Aerobics 6. What age group are you? -18-  -24-     -36- -49- -60-  -Above-   7. Would you recommend the Academy to others? Yes, definitely Probably Probably Not Definitely Not RESULTS OF THE QUESTIONNAIRE: 1) In which sort of dance classes are you interested in? Academic 54% Leisure 42% Both 61% According to the results, 61% of Academic and leisure are interesting in dance classes. 2-  Ã‚  Ã‚   What level of dancer do you consider yourself? beginner 57% intermediate 39% high level 28% The graph shows that 57% of beginner has highest level of practicing dance. 3. How often do you take classes a week for dancing? 12 47% 23 26% over 4 15% The majority of people prefer to attend dance classes from 1_2 weeks 4. Do you have a friend or family member who you would like to see participate   in the dance classes?  Ã‚   Yes 21% No 37% The result shows that 37% of people are motivated in dances. 5. What are the kinds of dance classes would you like to take? hip hop 10% valse 8% musical theatre 12% tap dance 14% cha3bi 56% belly dance 54% classical dance 31% salsa 61% latino 34% cha cha 37% Tango 26% rock in roll 41% Based on this result we found out that salsa has high demand than the other types of dances. 6. What age group are you? 18 34% 24 42% 36 22% 49 13% 60 9% The graph shows that the people who got 24 years old are more attracted than the other.   7. Would you recommend the Academy to others? probably 34% maybe 41% probably not 12% definitely not 8% We notice from this graph that 41% of people are interesting to recommend other about the academy. our purpose is to enable young dancers male and female to meet, share and present their talents to new market starting from Casablanca to affirm or confirm their talents, which will guarantee the future of dance in Morocco. Competitors: International dance academy is distinguished from its competitors. As it delivers both academic and leisure dance classes that the others dont. And also it provides different kinds of dances for different levels with a consistent quality of services in a purpose of satisfying the customers needs and encourage them to implement and show their talents. Most of our competitors are giving leisure sessions rather than the academic ones, for instance, Locations and training centers which are Municipal : In Casablanca: Conservatory of Dance, 21, street Najib Mahfouz avenue Gautier, Tel.: 27.59.52, fax: 29.76.86, Zinoun Lahcen, choreographer, ballet and modern In Meknes: Conservatory, 2 street Abou El Hassan, El Marini Apt 5, New Town, Tel.: (05) 52.39.44, Amal Kit, ballet Locations and training centers which are Private Schools Casablanca Dance Workshop Latifa, 1 street Theophile Gautier, Tel.: (02) 27.91.43, Latifa Hajjaj, choreographer, ballet and modern Private School Street Ibn Mounir Maà ¢rif No. 103, Tel.: (02) 25.12.21, Khalid Boulehia, modern dance, jazzÉcouterLire phonà ©tiquement In Rabat Russian Cultural Centre: Eugà ¨nie Nikita, ballet, Russian Cultural Centre, Tel.: 70.73.07 Private school at the top of Hyper market Agdal, Najia El Attaoui, ballet, Tel.: 77.33.14 Private School, 9 Tower Street El Alaouine Hasan Raselli Delcamby, ballet, choreographer, Tel.: 72.76.43 These schools consist only of teaching dances without having neither wellness nor visual art classes and other courses that go with each type of dance. And that leads to a lack of acquiring the real basis and cultures of dances to students. We can say that we are unique in the market, because we teach a variety of international dances academically that makes our students a professional dancers . in addition, we are characterized from others in terms of staff, because we bring professional teachers and coaches from different countries all over the world fitting the dances origins. So depending on the five competitive forces of porter: MARKETING AND SALES SWOT ANALYSIS OF IDA: Strenghts  : Monopoly Offering an academic dance degree offering a scholarship offering a unique programs hiring professional coaches making professional dancers Opportunities  : Dance schools (for leisure) Public relations Awareness about international dance among people Weaknesses  : Not a weakness till now Infant company Threats  : -emerging competition PESTEL ANALYSIS OF IDA: Political  : stable political state. Social  : people are always interested in dance academy, we are offering it for them. Moroccan are open minded and love entertainment. The famous dance in Morocco is Chaabi and we are teaching it in our school. Economical: capability to invest savings Cost of providing resources Teaching staff and support Shortages of materials international and national markets Legal: we took the authorization from the Moroccan ministry to give the Moroccan diploma also we are offering another diploma in collaboration with foreign schools. Environmental: We did a survey and we found out that Moroccan are very open and enthusiastic for this project. It will be located in Mly Driss 1er far from traffic. And its going to have a green space to help students relax Changes to standards/ equipment required. Technological: updating control systems. SALES AND PROMOTION: Strategies to attract new customers: In order to attract customers to our IDA international dance academy we are going to follow some strategies, such as: -Keeping our customers informed about our services that will be provided and published on the website as well as on the social network. -Making conventions with universities and schools to gain customers for leisure dance classes. -Making facilities of payment, for instance every person who brings hisher friend can have discount. -Fill out forms regarding to services and classes that enable as to know the customers wants and improve our services to satisfy them. Customers for academic dance classes: Year Number of customers % growth per Year Price/Year Total current sales in 10 months 2011 100 ____ 35,000Dhs 3,500,000Dhs 2012 150+ 100 150% 35,000Dhs 8,750,000Dhs 2013 215+100+150 86% 35,000Dhs 16,275,000Dhs 2014 270+215+150 36,55% 40,000Dhs 25,400,000Dhs 2015 300+150+215+270 32% 45,00Dhs 42,075,000Dhs 100 represents the first year customers for academic dance classes in 2011, but for 2012, there are two kinds of customers who are: 150 of new customers, 100 people of existing customers and for the following year 215 customers will be added by keeping the same existing ones because, IDA provides 3 years study of dance academic classes Numbers in black colour represents the new customers. Numbers in red colour represents the existing customers. Customers for leisure classes: Year Number of customers Price per month Total monthly sales 2011 25 350Dhs 8750Dhs 2012 42 350Dhs 14,700Dhs 2013 48 350Dhs 16,800Dhs 2014 62 400Dhs 24,800Dhs 2015 75 450Dhs 33,750Dhs Estimation of customers numbers for leisure dance classes: Months Number of customers September 13 October 13 November 16 December 20 January 20 February 25 March 25 May April 25 17 June 25 July 25 as we are new in the market, in the first two months we will begin by 13 customers in leisure classes, Afterward the number of customers will increase to 16 and then to 20 as it will be fixed in December and January after that, new 5 customers will come to register in February and march, whereas, in April and may the number of customers will decrease because of the exams period, and for the following two months that are in summer (June, July) the number of customers will become normal (25 customers in the first year). Offers and discounts: We will Give scholarship for talented people The students who get 98% in the exam will have a discount of 20% in the second year fees. The student who will win in the competitions that are going to be organized in yearly basis he/she z will travel to the original country of a such dance to explore the actual of that dance. Sales persons: We will hire experienced sales persons who take their passions for the challenges and mobility. And are ready to show clearly the charisma and enthusiasm to attract attention, create sympathy, inspire confidence and make memorable business relationships as well as that have a sense of curiosity and confidentiality. These people will work on presenting our services and offers, negotiate with customers and agencies that recruit professional dancers, and they will be involved in every sales activities in Casablanca and among other cities in Morocco as well as outside Morocco. year number of places salary per experiences salesperson person 2011 2 In different areas of 5000 DHS -should have 3 years experience Casablanca. 2012 3 In Casablanca and its 5500 DHS surroundings 2013 3 -In Casablanca and 5500 DHS must have a great ability Its surroundings to persuade 2014 4 -Different cities in 6000 DHS Morocco 2015 6 -In morocco and other From 7000 to 10  .000 DHS 7000 to 10.000 Dhs And some Foreign countries _In the first year 2011 we will have 2 sales persons: The first sales person will be responsible for the conventions with other agencies such as recruiting agencies. Second person: will bring customers from schools and different clubs. _In the Second year 2012we will increase the number of sales persons from 2 to 3 people: 2 people will be a responsible for making conventions with other agencies and the third one bring customers from different areas in Casablanca. _Third year 2013 we will keep the same number of sales people doing the same activities. _ For the Fourth year 2014 we will need four people because of upcoming new dances to our academy as we will need customers from different cities in Morocco. _In the Fifth year 2015, we will hire six sales people as a total, 4 of them are for the local market and 2 others for outside morocco, because we will look for a foreigner customers after setting up franchise in Marrakech. . MARKET STRATEGIES Strategies of promotion and sale services: One of strategies that (IDA) uses is advertisement which is designed to give introduction to people about the different classes and dances that the academy offer by using 4 types of advertising: InternetÆ’Â   advertising through the internet such as: website of IDA, and on the social network websites. MagazineÆ’Â   will be provided by supplement that contains the description of the academy with bright colors and pictures of the academy. NewspapersÆ’Â   the academy will be advertised on the newspapers in a sort of ads. RadioÆ’Â   we go through different radio stations: hit radio, Chada Fm, Radio Sawa and Casa Fm. Marketing mix of (IDA): product: our product is a service, we deliver both leisure and academic dance classes in a period of 3 years. (IDA) is the only academy in Moroccan market that will offer different dance classes academically of different types of dances with diplomas . price: (IDA) charge a reasonable prices, for the customers who want to dance for leisure they will pay 350 Dirhams per month, and for the students who will take the academic classes will pay in a yearly basis with an amount of 35,000 Dirhams as we will afford a payment facilities and give scholarship to talented people. Moreover, we ensure the stability of prices for the first three years then we will work on increasing the price because of upcoming new dances and the diversity of the schools among different cities and countries. PLACE: From 2011 to 2014 the service will be provided in Casablanca after that, we will expand our business in 2015 in Marrakech , and for the following years we ll keep going local and well start going global by opening branches in other countries starting by Tunisia and others . PROMOTION: The main ways of Promotion for (IDA) are internet(social network), media, magazinesà ¢Ã¢â€š ¬Ã‚ ¦ Advertising cost: The cost of advertising for (IDA) is: 2.029.500 dhs: 60% of the advertising costs is for TV and bill boards : 1,217,700 Dhs   20% For newspapers and magazines: 40,590,000 Dhs 20% For radio stations: 40,590;000 Dhs. A Comparison between (IDA) and its competitor casa dance that spent 3.313,200 dhs for advertising: advertising types of (IDA) advertising type of casa dance -media TV internet -bill boards posters -magazine Newspapers magazines Improvement of sales and profit margin for IDAs services: An efficient management skills toward salespeople will participate in the improvement of sales, so in order to make our salespeople having a valuable contribution in our dance academy we will work on providing incentives to them such as, cash bonuses, travel experiences or merchandise rewards. so as to attract a large number of customers and maintaining the existing ones. More than that, we will provide them with the right tools such as cell phones, cars, to ensure a proper work. OUR TEAM SKILLS IN IDA CHAIRMAN Ikrame Jabre is the chairman of IDA; she is a student at university of Sunderland in morocco, majoring in business management as she had dance experience, she wants to combine her studies which concerns management skills with her passion, dancing. MARKETING MANAGER Souiri Fatima Zahra as an associate in IDA Company; she is a student at university of Sunderland in business management branch as she has marketing skills such as communication skills and working in enthusiastic atmosphere to get more relationship in courteous and friendly manner. SILENT PARTNER Youssef Mellouki as a silent partner in IDA company, he is a student at Sunderland university in business management branch. HUMAN RESOURCES MANAGER Manal khoumani is a bedfellow in IDA, she is a student at university of Sunderland in business management branch as he has human resources skills such as dealing and negotiating with people in order to get more information. FINANCE MANAGER Sophia Amzay is one of the IDA partners, she is a student at university of Sunderland majoring in business management branch as he has financing and accounting skills, she likes dealing with number since she was child. HUMAN RESOURCES ASSISTANT MANAGER: supports the responsibilities in some areas such as recruitment and employment, training and development, and so on. FINANCE ASSISTANT: is dependable on collecting information through overseeing financial regulation and legislation and manages also on supervising income statement, profit and loss, cash flow coming in and coming out of organization of IDA. Dance teachers: highly qualified with a good performances and capabilities to deliver dance lessons in the appropriate manner in order to have good strategies. Maids : 2 women, working for the cleanliness of IDA. Security : strong and energetic man that has experiences in this domain. Sales people: we start up only by 2 people on the first year, that have the ability of communication and marketing skills in order to attract customers for the dance . IDAs OPERATIONS FINANCIAL FORECASTS Numbers Staffs Employees Salaries per person in Dirhams 1 HR manager 10.000 1 HR assisstant manager 3.000 1 Marketing manager 10.000 1 Marketing assisstant manager 3.000 1 Finance manager 10.000 1 Finance Assisstant 3.000 2 Salespeople 5.000 9 Teachers 10.000 2 Maids 2.000 1 Doorkeeper 2.000 1 Secretary 3.000 TOTAL  : 21 148000 Names of partners Partnership in (%) Total per DHS Ikrame jabre 51% 21942954 Sophia amzay 29% 12477366 Fatimazahra souiri 10% 4302540 Manal el koumani 5% 2151270 Youssef el mellouki 5% 2151270 Explanation of the personal funding for all partners: Names of partners Internal funding% I.F in DHS Total  / person in DHS CAPITAL Ikrame jabre 30% 6582886,2 21942954 43025400 Sophia amzay 30% 3743209,8 12477366 43025400 Fatimazahra souiri 30% 1290762 4302540 43025400 Manal el koumani 30% 645381 2151270 43025400 Youssef el mellouki 30% 645381 2151270 43025400 Names of partners External fund(from bank)% E.F/ person in DHS Total in DHS CAPITAL Ikrame jabre 70% 15360067,8 21942954 43025400 Sophia amzay 70% 8734156,2 12477366 43025400 Fatimazahra souiri 70% 3011778 4302540 43025400 Manal el koumani 70% 1505889 2151270 43025400 Youssef el mellouki 70% 1505889 2151270 43025400 Names of partners Amount in DHS Fixed Interest rate(%) years number of months Monthly payment(DHS) Ikrame jabre 15360067,8 6% 10 120 7680,0339 Sophia amzay 8734156,2 6% 7 84 6238,683 Fatimazahra souiri 3011778 6% 5 60 3011,778 Manal el koumani 1505889 6% 3 36 2509,815 Youssef el mellouki 1505889 6% 4 48 1882,36125 The loans will be paid by the proper money of the partners depending on their funding amounts, IDA doesnt have any relationship to the borrowed money. Ikrame jabre needs 10 Years to pay her loan to the bank because its a huge amount of money borrowed, as she is a chairman, she gets a higher salary than others which is 20.000 DHS per month and can pay her loan comfortably with an amount of 7680,0339 DHS  /month. Sophia amzay needs to spend 4087,413 DHS / month out of 10.000 Dhs of her salary for the external funding interests in a period of 7 years. Fatimazahra souiri needs 5 years to pay her loan, with a monthly payment of 3011,778 DHS For Manal el koumani will pay her loan in a period of 3 years. Youssef el mellouki is a silent partner, so he will take only dividends thats why he needs 4 years to pay his loan, even there is an equal percentage of partnership between him and Manal el koumani. INTERNATIONAL DANCE ACADEMY CASH FLOW PROJECTIONS FOR THE FIRST YEAR 2011 IN (DHS): We will take 80% from the profit as dividends and for the rest which is 20% of the profit we keep it as retained earnings. M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 Cash received: 3.504.450 4450 5600 7000 7000 8750 8750 8750 5950 8750 8750 Cash sales: 3.504.450 4450 5600 7000 7000 8750 8750 8750 5950 8750 8750 Additional cash: 0 0 0 0 0 0 0 0 0 0 0 Tax, VTA received: ________________________________________________________________ NC borrowing: : 0 0 0 0 0 0 0 0 0 0 0 New other abilities: 0 0 0 0 0 0 0 0 0 0 0 Other current asset: 0 0 0 0 0 0 0 0 0 0 0 New investment: 0 0 0 0 0 0 0 0 0 0 0 Subtotal cash Received: 3.504.450 4450 5600 7000 7000 8750 8750 8750 5950 8750 8750 Expenditure M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 Expenditure from Operations: Cash spending: 195.080 175.080 175080 175080 175080 175080 175080 175080 175080 175080 175080 Additional cash Spent: 0 0 0 0 0

Charles de Secondat, Baron De La Brede Et De Montesquieu Essay

Charles de Secondat, Baron de la Brede et de Montesquieu was born in 1689 to a French noble family. "His family tree could be traced 350 years, which in his view made its name neither good nor bad." (The Encyclopedia of Social Sciences, p. 68) Montesquieu's views started to be shaped at a very early age. A beggar was chosen to be his godfather to remind him of his obligations to the poor. Montesquieu's education started at the age of 11 when he was sent to Juilly, a school maintained by the Congregation of the Oratory. From 1705 to 1709 he studied law in Bordeaux. "From 1705 to 1709 he was a legal apprentice in Paris. There he came to know some of the most advanced thinkers of his time: Fredet, the Abbe Lama, and Boulainvilliers.(Ibid.). In 1716 Montesquieu got a seat of president a mortier in the parlement of Guyenne from his deceased uncle. Even though he did not like his job he believed parliaments were necessary to control the monarchs. In 1721 Montesquieu published the Persian Letters, which he began working on while studying in Bordeaux. The book was a success. In the Persian Letters Montesquieu showed how relative all of the French values were. Even though the technique used in this witty book was previously used by other writers, Montesquieu did a great job making fun of the European values. At that time he already believed in the immorality of European practices such as religious prosecution. The book gave roots for Montesquieu's later arguments and ideas. When in 1728 Montesquieu, with the help of his Parisian connections he got elected to the French Academy, he was happy to sell his office of president a mortier. In the course of the next three years he traveled all over Europe, visiting Germany, Hungary, England, Holland, Austria, and Italy. It is not surprising that out of his European tour the country which had the greatest impact on his later work (just like it did on Voltaire's) was England. During his stay there he was elected a fellow of the Royal Society. After he returned to France the second portion of his carrier had began. He became a full time writer, traveling between his La Brede estate and Paris. It is during this period that the C... ...e world will always be remembered. Montesquieu can easily be considered a model Enlightment figure. His ideas produce a mild paradox. He wanted change for the better without crushing the current government. He wanted to educate the people of a country, but was not a radical, and therefore didn't include the peasants. He respected reason, and used it to help the mankind by creating an idle society. He critisised religion, and yet had faith in God. As a whole he tried to improve things without turning the world upside down. He was the model figure for the steady advancement of the human civilization. BIBLIOGRAPHY 1. Hollier, Denis , A New History of French Literature, Harvard University Press, Cambridge Massachusetts, 1989. 2. The Encyclopedia of Social Sciences, p. 467-476. 3. Loy, John Robert, Montesquieu, New York, Twayne Publishers, 1968. 4. A History of World Societies volume II, Houghton Mifflin Company, Boston, p. 669-679. 5. Robert Shedlock, Lessons on World History, 1980, p. 38a-38c.